195 Countries - Where to Go First? Introducing Winning Globally Chapter 2
By Martha Gallagher, Sr. Manager, Content Marketing & Communications
In July, we released the first chapter of Winning Globally: A Playbook for International Expansion Teams, by Radius’ Vice Chairman, Larry Harding. The eBook draws on Larry’s 15 years as a global financial executive and his 11 years at the helm of High Street Partners, the business he founded in 2003, to guide readers through the elements of a successful expansion.
Chapter One, “Stay Local or Go Global? Eight Indicators the Time May be Right for International Expansion,” outlined the decision-making process executives must go through to determine whether, and when, to begin operating overseas. Today we’re releasing Chapter Two, “195 Countries — Where To Go First?”
Saying “yes” to international expansion raises a whole new round of questions. If you know you want to sell in Asia, how do you choose where to start? Are there attractive opportunities for your social media business in Latin America? How important is a country’s corporate tax environment in choosing whether to set up shop or pass it by?
The world map offers a wide-open playing field, a prospect that’s exhilarating but also daunting. Chapter 2 makes sure that you don’t get lost.
It walks readers point by point through the strategic considerations — including market size, pace of growth, vertical potential, and business climate — that will narrow nearly 200 potential destinations to a manageable list of attractive targets based on your organization’s particular objectives.
Once you’re able to select the best destination for your overseas expansion, you’ll be ready to assemble your team and get down to the real business of planning and execution. Larry’s playbook will have you covered the rest of the way as well, with practical, thought-provoking advice on the strategic and tactical issues that executives face at every step. We believe this chapter, like those to come, is essential reading for anyone in your organization who needs to gain a high-level understanding of the entire expansion process. So dig in, and don’t forget to stay tuned for more.
To hear more from Larry Harding on chapter 1, download the webinar Winning Globally - Knowing When to Go Global and Where to Go First, or download the chapter one PDF.
For more information on how Radius can help your business expand internationally, please contact us